Anti-theorist sophistry, apparently

Perception of time is not a cultural habit. Banning customers from hot-dog stands if they are not wearing evening dress would be a cultural habit. Eagleton claims that "the trick of some anti-theorists is to make these two kinds of case appear the same." I'd love to know more about the anti-theorists who apply such sophistry and get away with it. But who knows who they are because there are no examples and no references, as usual.

The implicit assumption of this sort of writing is "what, you don't know who the anti-theorists are?" And this is the problem: this book is a discussion that makes grand claims. It is not a rigorous work.